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Framing environmentalism as  patriotism. 

Americans have great pride in their natural resources. But for some reason that pride doesn’t extend beyond the shoreline, despite the fact that our borders cover more ocean than land. As a result, not enough Americans are engaged in the health of our oceans.

While Americans can’t seem to agree on a lot of things, there is one thing that unites which is a sense of patriotism and love for this great nation. To remind everyone that America doesn’t end at the shoreline, we created The United States and Oceans of America.

80% growth in merchandise sales.


sold out in
48 hours.


Partnerships with 6 brands to produce USOA collections.

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The USOA flag has become
a symbol of the fight to protect the oceans and a licensable icon that drives donations to the foundation.

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