At the same time as Pride celebrations take place all over the world, the FIFA World Cup is being hosted in Russia, one of over 70 countries where same-sex relations are not allowed.
In the face of this, a small group of creative activists from Brazil, Spain, Russia, The Netherlands, United Kingdom and United States have teamed up to create a one-of-a-kind-jersey. A global symbol of equality and acceptance.
Almost 70%
of packaging waste of the beauty industry ends up in US landfills.
Despite pledging to become ‘zero waste’ by the end of 2021, it’s a problem REN Clean Skincare can’t solve alone. Which is why we proposed a different solution to highlight their pledge.
Don’t just compete. Create an alliance with the competition and work together to make the beauty industry more sustainable.
To launch the alliance, REN not only promoted itself but also four of its biggest competitors products which also use planet friendly packaging.
World-first
and industry changing initiative.
It shifted
category thinking from ‘competitors’ to ‘allies’ for the good of the planet.
