At the same time as Pride celebrations take place all over the world, the FIFA World Cup is being hosted in Russia, one of over 70 countries where same-sex relations are not allowed.
In the face of this, a small group of creative activists from Brazil, Spain, Russia, The Netherlands, United Kingdom and United States have teamed up to create a one-of-a-kind-jersey. A global symbol of equality and acceptance.
Almost 70%
of packaging waste of the beauty industry ends up in US landfills.
Despite pledging to become ‘zero waste’ by the end of 2021, it’s a problem REN Clean Skincare can’t solve alone. Which is why we proposed a different solution to highlight their pledge.
Don’t just compete. Create an alliance with the competition and work together to make the beauty industry more sustainable.
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To launch the alliance, REN not only promoted itself but also four of its biggest competitors products which also use planet friendly packaging.
World-first
and industry changing initiative.
It shifted
category thinking from ‘competitors’ to ‘allies’ for the good of the planet.
