At the same time as Pride celebrations take place all over the world, the FIFA World Cup is being hosted in Russia, one of over 70 countries where same-sex relations are not allowed.
In the face of this, a small group of creative activists from Brazil, Spain, Russia, The Netherlands, United Kingdom and United States have teamed up to create a one-of-a-kind-jersey. A global symbol of equality and acceptance.
Family authorization is the biggest barrier to organ donation in Brazil. Not enough people let their families know their wishes or think about donating their organs if they pass.
To appeal to people to think about helping someone else, we appealed to their ultimate passion: their favorite team. Soccer fans in Brazil will do anything for their team.
We created the first organ donation card of a soccer team that keeps fans’ passion alive through the lives of others, while at the same time resolves the biggest barriers to organ donation in Brazil.
Organ donation increased by 54% in a year, breaking all donation records.
