Family authorization is the biggest barrier to organ donation in Brazil. Not enough people let their families know their wishes or think about donating their organs if they pass.
To appeal to people to think about helping someone else, we appealed to their ultimate passion: their favorite team. Soccer fans in Brazil will do anything for their team.
We created the first organ donation card of a soccer team that keeps fans’ passion alive through the lives of others, while at the same time resolves the biggest barriers to organ donation in Brazil.