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Turning thousands of soccer fans into organ donors.

Family authorization is the biggest barrier to organ donation in Brazil. Not enough people let their families know their wishes or think about donating their organs if they pass. 

To appeal to people to think about helping someone else, we appealed to their ultimate passion: their favorite team. Soccer fans in Brazil will do anything for their team.

We created the first organ donation card of a soccer team that keeps fans’ passion alive through the lives of others, while at the same time resolves the biggest barriers to organ donation in Brazil.

Organ donation increased by 54% in a year, breaking all donation records.


Dozens of lives saved including all the patients featured in the campaign.

The waiting list for heart and corneal transplants in Recife was reduced to zero.

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