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Only 4% of women
believe they’re beautiful.
How do you inspire the other 96% to think the same? 

We’re our own harshest critic, meaning the biggest barrier for most women to feel beautiful is their own self-perception. To demonstrate this we brought in a FBI-trained forensic artist to sketch their self description against one from a stranger. A true social experiment to prove you are more beautiful than you think.

YouTube’s most watched ad ever with over 180 Million views.

3.8 Billion global impressions.


Changed the course for Real Beauty for decades to come.

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