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Only 4% of women
believe they’re beautiful.
How do you inspire the other 96% to think the same? 

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We’re our own harshest critic, meaning the biggest barrier for most women to feel beautiful is their own self-perception. To demonstrate this we brought in a FBI-trained forensic artist to sketch their self description against one from a stranger. A true social experiment to prove you are more beautiful than you think.

YouTube’s most watched ad ever with over 180 Million views.

3.8 Billion global impressions.

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Changed the course for Real Beauty for decades to come.