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Demonstrating what 6 feet apart actually looks like to stop the spread.

In the early days of the pandemic, there was a bit of confusion around how far apart we needed to be from each other while in public.

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While the media was beginning to talk about social distancing, we launched a collection of iconic albums covers redesigned to illustrate what the ‘right distance’ of 6 ft should look like. All while raising the importance to stop the spread. 

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Helped drive the understanding of what social distancing should look like.

Shared and supported by music icons.

#6FeetCovers became a movement with artists across the world designing their own 6 feet covers. 

$0 budget gaining global media coverage in over 30 languages. 

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