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Turning time spent watching women's sports into time invested in improving women's futures. 

Despite growing interest, women's sports suffers from a vicious cycle of lack of investment due to lack of coverage leading to lack of viewership. Ally set out to break this cycle and prove all the doubters wrong.

“We increased our media investment with CBS to help make it happen, delivering the first action in our promise to watch the game, change the game,”

Ally’s chief marketing and PR officer Andrea Brimmer. 


First Primetime
game in the history of women's championships

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The most watched NWSL game ever: 915.000

Off record viewership,
CBS to air championship
in Prime in
‘23 again

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Every $1 spent in male sports will be matched with $1 in women's sports.

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