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Leaning into the FIFA World Cup in Russia to make a point about acceptance for all the fans.

Despite progress, there are still many places in the world which do not accept LGBTQ+. Some are openly hostile, like in Russia. Or even the sport of soccer, where homophobic chants are not uncommon. Making it difficult or even dangerous to express your true self.

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New York, USA

With the World Cup being held in Russia during the month of PRIDE, we launched a rainbow jersey made using the strips of the national teams that played the championship with a badge on the arm that said ‘we belong to the same team’.

Sparked a global movement with thousands of people joining the team.

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Tokyo, Japan

Los Angeles

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All
jerseys
sold out

Los Angeles, USA

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Sao Paulo, Brazil

Support from Billie Jean King, Pelé and Collin Martin

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London, UK

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World Cup match at Luzhniki Stadium, Moscow, Russia