Before 1% or 1 for 1. Before 'social impact' was even a thing, there was Paul Newman and Newman’s Own. A company founded on Paul's famous principle 'let's give it all away' to help those in need. And has upheld this principle 100% profits given, for 40 years.
"Radically Good' is the new brand platform and its largest campaign to date. To show a new generation a company that is inherently good to its core, because it only exists to help others through the profits it makes off the products it sells.