At the same time as Pride celebrations take place all over the world, the FIFA World Cup is being hosted in Russia, one of over 70 countries where same-sex relations are not allowed.
In the face of this, a small group of creative activists from Brazil, Spain, Russia, The Netherlands, United Kingdom and United States have teamed up to create a one-of-a-kind-jersey. A global symbol of equality and acceptance.
Before 1% or 1 for 1. Before 'social impact' was even a thing, there was Paul Newman and Newman’s Own. A company founded on Paul's famous principle 'let's give it all away' to help those in need. And has upheld this principle 100% profits given, for 40 years.
"Radically Good' is the new brand platform and its largest campaign to date. To show a new generation a company that is inherently good to its core, because it only exists to help others through the profits it makes off the products it sells.
Our first ‘Radically Good’ act lets other brands join in. By giving use of Paul Newman on a product, so long as 100% of the profits go to helping kids. Just like his deal 40 years ago this year.
