In 2014, Brazil was the world champion in soccer related violence: 19 deaths and over 100 injured. In order to stop the violence, authorities tried everything, but hooligans weren't listening to anyone.
One month before the most violent match of the season, we selected and trained the mothers of 50 hooligans to act as security guards during the game. We invited the media to cover behind scenes and accompany the moms during the preparation for the game. On the day of the game, the 50 security moms helped keeping the crowd –and their sons - under control.
Sport Club Recife vs Nautico games
2013: 10 incidents
2014: 13 incidents
2015: 0 incidents
240 Million media impressions