At the same time as Pride celebrations take place all over the world, the FIFA World Cup is being hosted in Russia, one of over 70 countries where same-sex relations are not allowed.
In the face of this, a small group of creative activists from Brazil, Spain, Russia, The Netherlands, United Kingdom and United States have teamed up to create a one-of-a-kind-jersey. A global symbol of equality and acceptance.
The first organ donation loyalty
card for a soccer club
Fans' organs keep beating, and living for the team they love, even after their death.
We created an organ donor card that keeps fans' passion alive through the lives of others, while at the same time resolving one of the biggest barriers to organ donation in Brazil: family authorization. The organ donor card informs the family of the fan’s donation wishes.
Organ donation increased by 54% in a year, breaking all donation records.
The waiting list for heart and corneal transplants in Recife was reduced to zero.
Dozens of lives saved including all the patients featured in the campaign.