At the same time as Pride celebrations take place all over the world, the FIFA World Cup is being hosted in Russia, one of over 70 countries where same-sex relations are not allowed.
In the face of this, a small group of creative activists from Brazil, Spain, Russia, The Netherlands, United Kingdom and United States have teamed up to create a one-of-a-kind-jersey. A global symbol of equality and acceptance.
A purpose-driven creative company committed to driving positive change.

Led by Beto Fernandez and Paco Conde
Paco and Beto are behind some of the most extraordinary and award-winning ideas of the last few years, being recognized by AdAge and the Cannes Report amongst the Most Awarded Creative Directors in the World.
Their partnership has taken them to creative agencies in three of the most important markets in the industry - USA, Europe and Latin America.
Also listed in Forbes Magazine's 100 Most Creative People in the World in 2017.