Absolut was one of the first brands that supported the LGBTQ community creating a limited-edition rainbow bottle in the 80s.
In 2017, we created a new
global platform idea for the brand
'Create a better tomorrow, tonight'.
'Equal love' was the first piece of work for the campaign. The film features a string of individuals - men and women, young and old, and of all ethnicities, lifestyles and walks of life - taking part in a choreographed kissathon.
The soundtrack was the 1961 song 'There's no other (like my baby) by The Crystals.