At the same time as Pride celebrations take place all over the world, the FIFA World Cup is being hosted in Russia, one of over 70 countries where same-sex relations are not allowed.
In the face of this, a small group of creative activists from Brazil, Spain, Russia, The Netherlands, United Kingdom and United States have teamed up to create a one-of-a-kind-jersey. A global symbol of equality and acceptance.
An endless kiss tonight
to make a better world tomorrow.
Absolut was one of the first brands that supported the LGBTQ community creating a limited-edition rainbow bottle in the 80s.
In 2017, we created a new
global platform idea for the brand 'Create a better tomorrow, tonight'.
'Equal love' was the first piece of work for the campaign. The film features a string of individuals - men and women, young and old, and of all ethnicities, lifestyles and walks of life - taking part in a choreographed kissathon.
The soundtrack was the 1961 song 'There's no other (like my baby) by The Crystals.